{
  "_schemaVersion": "1.5",
  "_brand": "designhacker",
  "_displayName": "Design Hacker",
  "_tagline": "Structure is what turns AI from a novelty into actual leverage.",
  "_url": "https://designhacker.com",
  "_brandHomeUrl": "https://brandidentitykit.com/designhacker",
  "_assetsBase": "https://brandidentitykit.com/designhacker/",
  "_archetype": "The Master Builder",
  "_audience": "Scrappy freelancers and solopreneurs running $5K-30K/mo businesses who use AI to compress weeks of work into hours.",
  "_promise": "Make your business feel half as hard.",
  "_about": "Design Hacker is the foundational system that makes AI work. Founded by Andrew Lane. 15+ years in design, branding, and digital products. $4M+ in digital product revenue. 50,000+ entrepreneurs served.",

  "colors": {
    "paper": "#EEE4E8",
    "tone": "#F5EDF0",
    "ink": "#010001",
    "deep": "#45123B",
    "primary": "#A5205B",
    "secondary": "#45123B",
    "accent": "#EB5E55",
    "pop": "#EB5E55",
    "primaryScale": {
      "50":  "#FBEAF1",
      "100": "#F4CDDE",
      "200": "#E89BB9",
      "300": "#DA6794",
      "400": "#C53D74",
      "500": "#A5205B",
      "600": "#871848",
      "700": "#671238",
      "800": "#480C28",
      "900": "#2A0717"
    }
  },

  "typography": {
    "fontFamily": "Poppins, system-ui, -apple-system, sans-serif",
    "displayFontFamily": "Poppins, system-ui, sans-serif",
    "googleFontsUrl": "https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;500;600;700;800&display=swap",
    "displayWeight": 700,
    "headingWeight": 600,
    "bodyWeight": 400,
    "captionWeight": 500,
    "scale": "comfortable",
    "lineHeight": "normal",
    "letterSpacing": "tight"
  },

  "spacing": {
    "scale": "comfortable",
    "baseUnit": "8px"
  },

  "radius": {
    "card": "16px",
    "block": "12px",
    "pill": "999px",
    "button": "10px",
    "input": "10px"
  },

  "variants": {
    "borderStyle": "solid",
    "iconStroke": "normal",
    "imageryRadius": "soft",
    "imageryFilter": "none",
    "focusStyle": "ring",
    "buttonHoverEffect": "lift",
    "buttonEffect": "none",
    "buttonTextCase": "default",
    "buttonFontWeight": "default",
    "buttonFillStyle": "solid",
    "buttonOutlineWidth": "medium",
    "headingDrama": "moderate",
    "motionScale": "normal",
    "ambientMotion": "subtle",
    "heroComposition": "image-right"
  },

  "motion": {
    "transitionSpeed": "200ms",
    "easing": "cubic-bezier(0.2, 0.8, 0.2, 1)"
  },

  "voice": {
    "archetype": "The Master Builder",
    "tone": "Direct, warm, punchy, confident, no jargon. Talks like a friend you hired to help.",
    "rules": [
      "Never use em dashes. Use short sentences, commas, or ellipses for pacing.",
      "Never use 'this isn't X, it's Y' patterns or any 'not X, Y' contrast templates.",
      "Lead with what is true. Direct assertion first, then explanation.",
      "Use ALL CAPS for emphasis on 1-2 words max, selective only.",
      "Drop in occasional emoji or (inner thoughts) for connection.",
      "Specific numbers beat vague claims.",
      "Confident forward-facing framing always.",
      "Never say 'without hiring an agency/designer'.",
      "Never use 'ship', 'infrastructure', 'leverage' as marketing copy (internal only)."
    ],
    "bannedWords": [
      "synergy",
      "game-changer",
      "revolutionize",
      "elevate",
      "unleash",
      "unlock",
      "best-in-class",
      "world-class",
      "cutting-edge",
      "robust",
      "seamless",
      "intuitive (when meaning easy)",
      "delve",
      "tapestry",
      "embark on",
      "navigate the complexities of",
      "in today's fast-paced world"
    ],
    "heroOpenerFormula": "Direct outcome + specific number or proof point. Example: 'Build a complete brand identity system in under 10 minutes.'",
    "buttonLabelPatterns": [
      "Start building",
      "Get the kit",
      "See an example",
      "Turn on the Engine",
      "Try it free"
    ],
    "positioningLines": [
      "Structure is what turns AI from a novelty into actual leverage.",
      "Make your business feel half as hard.",
      "Build your Kit. Save your Brand Home. Turn on the Engine."
    ]
  },

  "imagery": {
    "filter": "none",
    "treatment": "Editorial magazine over SaaS-stock. Real photos beat illustrations. True-color photos default, no monochrome unless intentional.",
    "promptHints": [
      "Editorial magazine photography style",
      "Warm natural lighting",
      "Real entrepreneurs and creatives at work",
      "Avoid AI-generated faces or generic stock"
    ]
  },

  "stack": {
    "tokenArchitecture": "5-Layer Stack",
    "layers": [
      "L1 Token Architecture",
      "L2 Brand Pack",
      "L3 Blog System",
      "L4 Components",
      "L5 Marketing"
    ]
  }
}